Meet prospective franchisees in the region where they want to start.
Three one-day editions: the Rotterdam region, the Zwolle region (to be confirmed) and a third region still to be announced. You bring your own mini stand and your own leads, and for every candidate you bring along, you receive €75 back.
Rotterdam region – 5 March 2027
Zwolle region (to be confirmed) – 9 April 2027
Region to be announced – 5 November 2027
Up to 35 franchisors per edition
Three Business Days plus your story in Franchise+ Magazine: €4,500 (excl. VAT)
The Franchise Business Days are a low-threshold first step to meet Dutch franchise candidates and prospective master franchisees in their own region. You bring a mini stand and your story; we take care of the venue and visitor registration. Paul Wennink speaks English and helps you prepare.
Exhibitors and advisory board brands
Close to the candidate, light on your organisation
Close to the candidate
Three regional editions: the Rotterdam region, the Zwolle region (to be confirmed) and a third region still to be announced. Candidates come from the region where they want to start a business, so your conversation is immediately about a concrete location.
Part of your own recruitment
Invite your own leads to the edition near them. For every candidate you bring along, you receive €75 back. This makes the Business Day a fixed step in your recruitment funnel.
One day, no stand building
One day per edition, from 10:00 to 17:30. You bring your own mini stand, set it up in the morning and take it home again at the end of the day. No stand builder, no separate set-up day.
Networking
Every edition ends with drinks. Time to continue the conversation with other franchisors.
“Without this event, I wouldn’t be where I am today.”
Kim Lamvisitor in 2025, now a business owner at Bailine
How a Business Day works
Beforehand
Invite your leads
You receive a personal registration form for your own candidates. We also recruit visitors through Franchise+ and online campaigns.
Before 10:00
Set up your stand
You set up your mini stand yourself. The standing table with two stools is already waiting for you.
10:00 – 17:30
In conversation
Candidate entrepreneurs from the region walk in. We take care of your lunch.
17:30
Drinks
We close with drinks. Afterwards you take your stand home, until the next edition.
What we provide
The venue, signage, visitor registration and visitor recruitment through our media and online campaigns.
What you bring
Your mini stand, your own leads and your story. The small stand includes one person, the medium stand two.
Video
Exhibitor experiences
Videos in Dutch
How do exhibitors experience it?
Would you recommend it?
What do exhibitors hope to get out of it?
“We have had a great many good and enjoyable conversations with people who are interested in our formula.”
Jos van KempenDirector Franchise & Development Exhibitor
In practice
From visitor to franchisee
Abou el Haddad visited the Franchise+ event in April 2026 and is now Managing Partner at Valenta. He did not know the concept, and would never have come forward on his own.
“Valenta wasn’t on my list, because I didn’t have a list. I simply didn’t know the concept.”
“I wouldn’t have had that conversation anywhere else.”
Abou el Haddad, Managing Partner Valenta
“Abou combines entrepreneurship, commercial experience and a practical view of business processes.”
At the Business Days you meet candidates in their own region. In Franchise+ Magazine they read your story. Together they keep your franchise formula visible all year round. For €1,550 more than three separate editions you get Combi Starter, with a branding package that costs €2,450 on its own.
Every package includes your stand space with a standing table and two stools, lunch and drinks for one person (two for the medium stand), a personal registration form for your own candidates and €75 back for every candidate you bring along. An extra person costs €75 per edition. All prices are exclusive of VAT.
Up to 35 franchisors per edition
Recommended
Combi Starter
Separately €5,400 · you save €900
All three Business Days plus one magazine. You choose:
+ a branding package in the Starter edition,
+ a branding package in the Success edition, or
+ two supplied one-page adverts, one in each edition
What is a branding package?
A branding package is a two-page article with online publication and a mention in the newsletter. On its own it costs €2,450.
Choose the regions where you want to grow, or do all three. We choose the exact venues based on what our exhibitors need, and will announce them soon.
Meet the advisory board
The Franchise Business Days are there for franchisors in the Netherlands. To make sure the programme matches what is happening in practice, we have put together an advisory board. Its members help shape important decisions and bring their knowledge and experience from the franchise industry.
Tom WildenburgAudax, Bruna & ReadShop
Kathy TerenstraFidesta
Job MazierNew York Pizza
Jacky MichelsiQ Coaches
Majella Le Blancfit20
Frequently asked questions
What is the difference between a combi package and attending on its own?
A combi package includes, besides all three Business Days, a branding package in Franchise+ Magazine: a two-page article with online publication and a mention in the newsletter. On its own that costs €2,450; in Combi Starter you pay €1,550 for it.
What is a mini stand?
A compact stand of 2.5 or 5 metres wide that you buy from us once, for €500 or €750, and then take along to every edition yourself. You set it up yourself in 15 minutes; no stand builder is needed.
How does the €75 per candidate work?
You receive a personal registration form. For every candidate who registers through that form and is present on the day, you receive €75 back.
Do I have to do all three editions?
No. You choose one, two or three editions. The more editions, the lower your price per day: from €1,750 for one edition to €983 for three. If you want to skip an edition, that is possible: the package remains valid for 2 years.
Who takes care of the visitors?
We do that together. We recruit visitors through Franchise+ and online campaigns; you invite your own leads to the edition near them.
Can I bring more people?
Yes. The small stand includes one person, the medium stand two. Each extra person costs €75 per edition to cover the extra lunch, drinks during the day and the closing drinks.
Join the Franchise Business Days
Do you want to reserve a stand space, or do you have questions first? Book a call right away or leave your details, and we will get in touch with you.
“As an exhibitor we were able to present our brand to an enthusiastic and relevant audience. We built valuable relationships and made important connections that led to a new franchisee who has since started. This event is therefore a crucial step in our growth.”
Jeffrey van der SpoelFranchise developer Exhibitor
